“Guest posting” is to write and publish an article on someone else’s website or blog. It has grown to be one of the most influential off-page SEO strategies for promoting brand and products alongside building relationships with the clients. It is one of the best ways to create brand awareness and online visibility. It fulfills the one of the most desired and challenging part of SEO that is to get quality back links. It is one of the most safe and genuine SEO technique.
So the concept is quite straightforward:
- The author writes an article and shows it to the blogger;
- The blogger decides if the article fits his blog and if yes, publishes it on the site.
- (Optionally) The blogger and the author may arrange that the author promotes (i.e. shares) his post once it is published (and thus drives more traffic to the blogger's site).
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